BRAND STORY

Experience life-changing results with the power of mineralsExperience life-changing results with the power of minerals

ONLY MINERALS is a Japanese mineral-based cosmetics brand by YA-MAN,
a beauty appliance manufacturer that seeks the natural beauty of skin.
It's been over a decade since we first encountered a U.S. cosmetic line made with natural minerals.
We began importing them into Japan because of how incredibly gentle they were on the skin.
As we expanded, we developed high quality products fitting delicate Japanese skin.
We aimed for more refined textures and finishes fitting any type of skin, even sensitive and delicate.
After developing the best techniques,
we were able to launch a homegrown Japanese mineral cosmetics brand,
ONLY MINERALS, in 2007.
Today, we are proud to offer an extensive lineup of color-rich commetics made almost
exclusively from minerals and other naturally derived ingredients,
skincare solutions that work seamlessly with our facial beauty devices,
and many other unique items.

CONCEPT

Dress, protect and treat the skin around-the-clock, toward beauty that has never been seen beforeDress, protect and treat the skin around-the-clock, toward beauty that has never been seen before

What's the power of minerals?
Minerals are gentle and natural ingredients that protect
the skin from UV rays and other harmful irritants.
They also rinse off easily with soap and water,
preventing over-cleansing, and clogged pores.
The power of minerals includes its unlimited possibilities
to support skin's natural beauty by inheriting its energy from the earth.
Certain minerals such as zinc oxide and sulfur have been approved as active
ingredients and are recognized to deliver high skincare benefits.
Skin that is constantly in contact with minerals through makeup
and skincare will help your skin look and feel beautiful.
We want every woman to experience the confidence mineral makeup can bring.

POLICY

At ONLY MINERALS, we are committed to six core principles.At ONLY MINERALS, we are committed to six core principles.

  • 01Premium minerals sourced
    from around the world

    01Premium minerals sourced
    from around the world

    We only use the finest quality minerals sourced from Japan and around the world.
    Our products go through certain processing techniques to give them a creamy
    texture and ensure that our skincare products are gentle
    enough to be used with our facial beauty devices.

  • 02Naturally derived ingredients

    02Naturally derived ingredients

    In order to maximize the benefits of minerals,
    we insist on using only gentle, naturally-derived ingredients.
    We will never use any of the following artificial ingredients in any of our products.

    ONLY MINERALS products will never contain

    *Tar-based dyes

  • 03Gentle enough to rinse away
    with soap and water

    03Gentle enough to rinse away
    with soap and water

    Nearly every one of our products?
    from our base makeup and foundation to our eye makeup,
    lipstick and blush?can be easily rinsed away with soap and water.
    This allows users to avoid harsh cleansers that can
    dry out skin and helps minimize stress and damage to the complexion.

  • 04Beauty starts with healthy skin

    04Beauty starts with healthy skin

    By eliminating the stress that long-term cosmetic use can cause,
    skin naturally becomes healthier and more radiant.
    The use of skincare products made from premium minerals and
    a wide variety of beauty ingredients only adds more beautifulness over time.

  • 05Polished beauty in less time

    05Polished beauty in less time

    Our carefully designed brushes and other tools are made to ensure
    that busy women can quickly and effortlessly get exactly the look they want.
    And the longer premium minerals are left on the skin, the more they blend seamlessly
    with skin's natural oils and perspiration to ensure a lasting polished look.

  • 06The future of mineral-based cosmetics

    06The future of mineral-based cosmetics

    Ten years ago, ONLY MINERALS was the first company to introduce mineral-based cosmetics to Japan.
    Today, we are building a fresh presence as the ultimate name in natural cosmetics.
    By integrating ONLY MINERALS products with YA-MAN's exclusive beauty technologies,
    we intend to continue defining the future of the natural cosmetics industry.

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